Jorge Lainfiesta
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Hi, I’m Jorge.

Making things on the internet since 2005.

A little backstory

Posted by Jorge

My dream job would be to work at the propaganda agency for any of the competing dystopias ahead of us. Why? Because our perception is shaped by the stories we tell each other. And influencing how people tell stories to each other is a fascinating endeavour.

Around a decade ago, that job was called “developer evangelism,” but I'd argue that's even worse than dev propaganda. Then it became “dev advocacy,” but that's pretty devious, imo.

So I just call myself a technical marketing manager, but I'm an engineer by training and practice, and I'm still close to technical orgs.

I do whatever it takes to beat the evil incumbents. Fewer resources mean more creativity, and that's where I thrive. I'm resourceful and bring a unique angle to everything I do.

At my disposal, I have a plethora of half-baked skills that my AI agents now turn into fully fledged talents.

Experience

Latest first
  1. Rootly

    Technical Marketing Manager

    Full-time · Barcelona, Spain · Remote

    Managing and producing content through hockey stick growth. 5k → 14k LinkedIn followers, contributing ~30% of qualified leads from organic web and organic social, 1M+ organic impressions across social accounts per year.

  2. Spotify

    Technical Product Marketing Manager

    Full-time · Barcelona, Spain · Remote

    Got conference talks accepted in London, Denmark, Salt Lake City, and Paris. Contributed to OSS documentation. Laid off along with 17% of the company (I suspect they found out I’ve always used Apple Music).

  3. Roadie

    Technical Marketing Manager

    Full-time · Barcelona, Spain

    Own narrative, positioning and the production of all landing pages, webinars, and OSS community participation. Wrote a course for the Linux Foundation and gave talks at KubeCon in Amsterdam and Detroit.

  4. Career break

    Health and well-being

    Barcelona, Spain

    After working and studying non-stop since I was 15, I took some time to slow down and finish my studies as a certified sommelier.

  5. Frontside Software

    Technical Marketing Manager

    Full-time · Barcelona, Spain

    I translated complex engineering ideas into Frontside’s developer experience brand for Fortune 500 companies.

  6. simplabs GmbH

    Software Engineer

    Part-time · Copenhagen Metropolitan Area

    I worked on the frontend of a blockchain-based client application at the Ember consultancy simplabs.

  7. This Dot, Inc.

    Engineering Mentor

    Full-time

    I worked with JavaScript leaders to prepare and deliver training for corporate teams in India and the United States, and mentored engineers on practices and technical challenges.

  8. PayPal

    Senior Software Engineer

    Full-time · Guatemala

    My team and I developed Xoom’s first public-facing single-page application and made it meet rigorous business requirements.

Education

Latest first
  1. UCLA

    Visiting Graduate Researcher

    Communication and Media Studies

    I wrote my master’s thesis at UCLA under the guidance of Prof. Leah Lievrouw. Back at Aalborg University, my thesis was graded “outstanding.”

  2. Aalborg University

    Master of Science

    Digital Communication Leadership

  3. Universität Salzburg

    Master of Science

    Communication and Media Studies

  4. Universidad del Valle de Guatemala

    Bachelor of Science

    Computer Software Engineering

    Magna cum laude.

  5. International Baccalaureate

    Bilingual Diploma

    Computer Science · 38/45

    My Extended Essay received an A and was published in “50 Excellent Extended Essays 2010,” an official IBO compilation.